The ‘Athletes for Lifeline’ campaign is an initiative run by the AIS Lifeline Community Custodians in an effort to connect virtually to the community to raise funds and awareness for Lifeline Australia.
Representing winter sports is two time Snowboard Cross Olympian, and current world number two Belle Brockhoff.
The athletes are putting together a ‘virtual check-in’, where each week/fortnight a Lifeline Community Custodian will host a check-in centred around a different topic. There will be 2 formats.
These virtual check-in are a natural, organic way for the custodians to connect with their virtual audience and fulfil the custodian role of reducing mental health stigma in the community. The concept was created due to the Covid-19 pandemic as there has been a 30% increase in Lifeline calls. Understanding that the community in lockdown are reporting higher rates of loneliness, the custodians are offering a way to help support. These 45min-one hour check-in’s will cover a range of topics for maximum engagement including cooking classes, to learning AFL skills with AFLW players. Each episode will be hosted by a custodian and may include a special guest. The custodian will either share a skill with the virtual community or learn one from the guest.
The first episode (June 4th) will feature Belle and Lego Masters (Season one) contestants Kaitlyn Lee and Miller Keys. Kaitlyn and Miller will share their Lego skills with Belle as they record over Instagram live. This format will allow the audience to engage with them in a Q&A style, while they promote the Lifeline Services.
The second episode (June 11th), will feature Monique Murphy learning how to cook a recipe with My Kitchen Rules 2020 Winner, Jake Harrison.
Future episodes include Erik Horrie, Catriona Bisset, Morgan Mitchell; and many more custodians and special guests.
Through Belle and Monique’s work, many expressions of interest from special guests, including AFLW player Darcy Vescio, basketball superstar Liz Cambage; and donations of vouchers from Grill’d Burgers and Dinosaur Bars, have been received. During each episode these vouchers will be promoted and given away to people who donate to the ‘Lifeline for Athletes’ page. These vouchers will help act as an incentive and enable us to promote the brands. Care will be taken to insure no brands class with either Lifeline or AIS sponsors. These guests will aid us in reaching more viewers and more donors.
The simple aim is to use our role and our time to help lifeline. We are conscious to work within the Covid-19 Government guidelines and our approach offers flexibility to do this as restrictions change.
This program aims to capitalise on the excitement and energy of the Lifeline Custodians and use it to help give back to our community and support Lifeline Australia
IMAGE: Athletes who have been selected as Lifeline Community Custodians © Lifeline
Representing winter sports is two time Snowboard Cross Olympian, and current world number two Belle Brockhoff.
The athletes are putting together a ‘virtual check-in’, where each week/fortnight a Lifeline Community Custodian will host a check-in centred around a different topic. There will be 2 formats.
- Instagram live: A live stream video from the athletes personal Instagram account. This will be conducted with the primary aim of connecting with the virtual community and rising awareness for the Lifeline phone line 13 11 14.
- Zoom meeting: the other option is aimed to encourage donations. Lifeline and the athletes will advertise the upcoming zoom meeting, and when people make a donation to the ‘Athletes for Lifeline’ donation page, they will receive an emailed receipt with the zoom meeting details. A zoom meeting will then be held in a similar manner to the Instagram live.
These virtual check-in are a natural, organic way for the custodians to connect with their virtual audience and fulfil the custodian role of reducing mental health stigma in the community. The concept was created due to the Covid-19 pandemic as there has been a 30% increase in Lifeline calls. Understanding that the community in lockdown are reporting higher rates of loneliness, the custodians are offering a way to help support. These 45min-one hour check-in’s will cover a range of topics for maximum engagement including cooking classes, to learning AFL skills with AFLW players. Each episode will be hosted by a custodian and may include a special guest. The custodian will either share a skill with the virtual community or learn one from the guest.
The first episode (June 4th) will feature Belle and Lego Masters (Season one) contestants Kaitlyn Lee and Miller Keys. Kaitlyn and Miller will share their Lego skills with Belle as they record over Instagram live. This format will allow the audience to engage with them in a Q&A style, while they promote the Lifeline Services.
The second episode (June 11th), will feature Monique Murphy learning how to cook a recipe with My Kitchen Rules 2020 Winner, Jake Harrison.
Future episodes include Erik Horrie, Catriona Bisset, Morgan Mitchell; and many more custodians and special guests.
Through Belle and Monique’s work, many expressions of interest from special guests, including AFLW player Darcy Vescio, basketball superstar Liz Cambage; and donations of vouchers from Grill’d Burgers and Dinosaur Bars, have been received. During each episode these vouchers will be promoted and given away to people who donate to the ‘Lifeline for Athletes’ page. These vouchers will help act as an incentive and enable us to promote the brands. Care will be taken to insure no brands class with either Lifeline or AIS sponsors. These guests will aid us in reaching more viewers and more donors.
The simple aim is to use our role and our time to help lifeline. We are conscious to work within the Covid-19 Government guidelines and our approach offers flexibility to do this as restrictions change.
This program aims to capitalise on the excitement and energy of the Lifeline Custodians and use it to help give back to our community and support Lifeline Australia
IMAGE: Athletes who have been selected as Lifeline Community Custodians © Lifeline
RSS Feed
