On hand to model the new uniforms were some of Australia’s best winter athletes including Olympic silver medallist David Morris, World Champion Britt Cox and Sochi 2014 Olympians Danielle Scott, Matt Graham and Jarryd Hughes.
Total Image are an Australian owned group and Official Supplier of the 2018 Team’s formal uniform who specialise in designing fashion forward, fit for purpose uniforms.
“These uniforms have a true Australian look about them,” said Australian Olympic Committee, CEO Matt Carroll.
“We are particularly excited to welcome the Total Image Group on board as an official supplier and thank them for their support of the 2018 Olympic Team.”
“I think the athletes are really going to love the look of these uniforms,” said 2018 Chef de Mission, Ian Chesterman.
“They’re youthful and exciting, while still maintaining a strong Australian feel that each and every Team member can wear with immense pride.
The uniforms, which include blazers with the names of every Australian Winter Olympian on the inside lining, feature a modern colour palette with Navy and darker tones complimenting traditional green and gold to represent an overall winter feel.
“Having the names of past Winter Olympians adds a special touch on this uniform and one that will mean a lot to the athletes. It continues a tradition that was started at the London 2012 Games.”
“Receiving your Australian Olympic formal uniform should be an exciting experience for all of our Team members and I think TIG has created pieces that will facilitate that.”
The suits which will be worn at all Team functions are made from 100% Australian Merino wool fabric and are complimented by brass buttons embossed with the Olympic crest, creating a classic yet contemporary Australian feel.
XTM will provide the 2018 Team with an array of competition-grade gloves, socks, baselayers and bags, as well as 100% Australian merino wool gloves to be worn with the formal uniform, in their fourth Games’ as an Official supplier.
TIG wanted to create a uniform that reflected a modern and fresh look that radiated team confidence with timeless tailored pieces made from the best Australian materials.
“It’s an honour to be chosen to dress the Australian Olympic Team at the 2018 Winter Olympics in PyeongChang,” said Total Image Group CEO Pamela Jabbour.
“The objective with the design was to focus on Winter tones and do something totally different whilst still strongly representing Australia. We are incredibly proud of the final result and can’t wait to see the athletes wearing our designs.”
Chesterman who will lead his sixth Team as Chef de Mission at a Winter Games also highlighted the importance of the athletes’ input during the design phase.
“I think it is crucial to have the athletes involved in the process of creating these formal uniforms. Their tick of approval really means everything. They are the ones that have spent years training to earn that blazer.”
Dual Olympian and 2017 Moguls World Champion, Britt Cox was one of five athletes that saw a sneak peak of the uniform at an outfitting session earlier this year.
“I was lucky enough to see the uniform in April and I knew right away I loved it,” Cox said.
“The Olympics are the pinnacle of our sporting careers, so being able to give our feedback on the formal uniform is really special.”
Cox hopes to represent Australia at her third Olympics and receiving an Olympic blazer is always a special experience.
“Even though this is my third Olympic uniform, it still feels as exciting as it did before the 2010 Vancouver Games,” the 23-year-old said.
“These uniforms are a symbol of years of hard work and dedication in our respective sports. Every time I put it on, I feel a great sense of pride for of accomplishments and for my country.”
Coming off Australia’s top Winter season to date with a total of 40 World Cup and World Championship medals as well as two World Championship titles, a Team of approximately 50 athletes will compete across 11 sports at the 2018 PyeongChang Games.
PyeongChang will be the site of South Korea’s second Olympic Games having hosted the 1988 Summer Games in the capital Seoul and its first Winter Olympic Games.
More information on the PyeongChang 2018 Australian Olympic Winter Team can be found at olympics.com.au.